``Prepare to innovate or die``
Professor Dan Muzyka, Fmr. Dean MBA INSEAD and CPH-X board member
In the PEER Innovation program, we look at disruption and innovation, and what you can do to assess and anticipate changes in your business environment to sustain and build future competitive advantage.
On the product level, we will address different phases of innovation from customer discovery, product testing and validation, to business model creation, and scaling. As for our organizations, we will discuss when to innovate and explore versus to grow and exploit, and the very different mindsets it takes to both. But as an innovation precondition, we will hone the skill of truly understand customer needs, “the job to get done when customers hire our product” by mapping customer preference trade-offs and getting out of the building doing “customer discovery.`` Whereas innovation involves failure, we will look systematically at risk to minize it. How to map, classifiy, and mitigate risk. From product development, to partner collaboration to market adaptation in reach of end-customer. On the corporate level, we will look at how to map and priorities a portfolio of innovation projects.
The true nature of ``Disruptive Innovation``
Evaluating the potential of new technologies, and business models
Innovating for our customers' true needs, “the job to get done”
Methods for unearthing customer preference trade-offs, and “getting out of the building” to discover the job to get done
Mapping industry ecosystem and pitfalls in the reach of end-customer
Risk identification, classification and mitigation across innovation phases
Assessing the changes in the business environment and competition as guidance for change in our future offer